The easiest, repeatable way to get your Google Business Profile link is to open the listing in Google Maps, tap Share and choose Copy link. That single URL covers directions, hours and photos, but it is not the only link you need: reviews, your website and any booking or ordering buttons each live in separate fields inside the Business Profile dashboard.
TL;DR:
- Using Google Maps to copy your profile link ensures the most consistent and device-agnostic URL for directions, hours, and photos.
- Verify your profile through Google Business Profile manager to access editing features for website and action links once your listing is claimed and confirmed.
- Match each link type to its purpose, such as using the direct review link for reviews and a dedicated landing page for booking or ordering actions.
- Ensure your action and website links load quickly, return a 200 OK response, and are built for direct user actions to prevent removal by Google's crawling system.
- Hiring a professional to create a fast, mobile-first landing page reduces technical issues and improves link stability for conversions.
Table of Contents
- Step-by-step: copy your profile link from Google Maps
- Find the profile link from Google Search and the Business Profile dashboard
- Choosing the right link: profile link vs review link vs website vs action links
- How to add and manage website and action links in your Business Profile
- Claiming or verifying your Business Profile and why it matters for link control
- Troubleshooting and Google link policies to avoid removed or non-working links
- Practical tips from a web specialist
- What actually matters when it comes to sharing your profile link
- An alternative: have a professional build your landing page
- Sources
- FAQ
Step-by-step: copy your profile link from Google Maps
Google Maps gives you the most consistent version of your public listing link, whatever device a customer is using. The Share a place on Google Maps support page confirms that the same Share control lets you copy the link, send it by email or text, or grab embed code for a website.
On a desktop browser:
- Open Google Maps and search the exact business name and location.
- Open the correct place card for your listing.
- Select Share, then choose Copy link (or Embed a map if you want it on a webpage).
On the Google Maps mobile app:
- Search for and open your business listing.
- Tap Share.
- Choose Copy link, or pick an app such as Messages or WhatsApp to send it directly.
The wording on the Share button can vary slightly between Android and iOS, and Google occasionally tweaks the layout, but the underlying action stays the same across both platforms. Maps is worth defaulting to because it works whether or not you are signed into the account that manages the profile, which makes it the fastest option when someone just asks you for "the Google link" on the spot.
Find the profile link from Google Search and the Business Profile dashboard
Maps is not the only route to the public link. If you manage your profile through Google Business Profile manager, you can reach the same public page from inside your dashboard.
- Sign in to Business Profile manager and open your listing: you will usually see an option to "View on Maps" or "View on Search" rather than a direct Share button.
- "Edit profile" opens the fields you can change, such as your website URL or hours, while "View as customer" (or the Search preview) shows what the public actually sees.
- When you search your business name directly in Google Search, the knowledge panel on the right often carries a link through to the full Maps listing, which you can open and then copy in the usual way.
- If a Share control is missing from the dashboard view, open the public listing through "View on Maps" and copy the URL from there instead.
These routes all lead to the same underlying Maps place page described in Google's Edit your Business Profile guidance, so there is no need to hunt for a separate "profile URL" setting: it does not exist as its own field.
Choosing the right link: profile link vs review link vs website vs action links
Sending the wrong link is the most common reason customers do not complete the action you wanted. Match the link to the goal.
- Directions, hours, photos: send the Maps profile link copied via Share.
- Asking for a review: generate a direct review link through Business Profile, since this skips straight to the review box instead of the full listing.
- Driving website traffic: the website button should point to a dedicated landing page relevant to what the customer clicked for, not just your generic home page.
- Booking or ordering: use action links, which Google expects to point to a dedicated, per-location page rather than a shared national homepage.
Pro Tip: Keep a simple note of which link goes where, since mixing up the review link and the profile link is an easy mistake once you are sending several links a week.
How to add and manage website and action links in your Business Profile
Adding your website and action links takes a few minutes once you know where to look.
- Sign in to the account that manages your profile, open Edit profile, and enter your full website URL including https://, then save, as set out in Google's profile editing guidance.
- To add a booking, ordering, or pickup and delivery link, open the relevant transaction type, select Add link, enter the destination URL, and save.
- If you have more than one link under the same transaction type, mark one as the preferred link so customers see it first.
Availability of specific action link types varies by business category and country, so not every option will appear for every listing.
Claiming or verifying your Business Profile and why it matters for link control
You cannot edit any of these fields until you have claimed and verified the listing. Without verification, Google will not let you change the website URL, add action links, or confirm a preferred link.
- If no listing exists yet, add one at business.google.com/add; if an unclaimed listing already exists, claim it through Maps instead.
- Verification methods include postcard, phone, email, or an instant option, depending on your business type and region.
- If someone else has already verified your business, you will need to request ownership access through the dashboard before you can make any edits.
Troubleshooting and Google link policies to avoid removed or non-working links
Google checks action and website links with automated crawlers, and a link that fails those checks can simply disappear from the profile without much warning.
- Pages that return anything other than a 200 OK response, redirect elsewhere, block resources needed to load the page, or are geo-restricted are all common reasons a link gets pulled.
- Crawlability is checked automatically: Google's business links policy states that submitted links are verified by crawlers and may be removed if the destination is inaccessible, irrelevant or non-compliant.
- If a link disappears, check the page loads directly in a private browser window, confirm it returns 200 OK, and remove any redirect chain before resubmitting the link.
A landing page built specifically for the action you are promoting, rather than a shared homepage, is far less likely to trip these checks in the first place.
Practical tips from a web specialist
Most link removals come down to the landing page, not the link itself. A page built for one action, whether that is a booking form or a menu, loads faster and is easier for Google's crawler to verify than a generic homepage carrying unrelated content.
Before submitting any action link, check three things: the page returns 200 OK with no redirect chain, it is served over HTTPS, and nothing blocking scripts prevents the core content from loading before any JavaScript runs. These are quick checks with browser developer tools or a free page-speed test.
Pro Tip: If you do not have the technical setup to test this yourself, it is worth asking whoever built your site to confirm the page passes a basic crawlability check before you add it as an action link.
When the page needs to convert as well as pass Google's checks, that is usually the point to bring in a developer rather than repurposing an existing page.
What actually matters when it comes to sharing your profile link
The mechanics of copying a link are simple enough that most guides spend too long on them and not enough on what happens after someone clicks. The conventional advice treats "get your Google link" as the finish line, when the real friction almost always sits on the landing page: a slow menu PDF, a homepage instead of a booking form, or a page that quietly redirects and gets the action link removed.
If you take one thing from this guide, prioritise matching the link to the customer's next step before you worry about where in your marketing you place it. A review link on a receipt does more for you than a general profile link buried in an email footer. And if you are adding action links for booking or ordering, treat the destination page with the same care as the link itself, since Google's own crawlability checks will remove a link that leads to a page that will not load properly.
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An alternative: have a professional build your landing page
If checking redirect chains and script-blocking issues is not how you want to spend an afternoon, a dedicated landing page built properly the first time avoids most of the removal problems covered above. A professional can build fast, mobile-first, SEO-ready websites and landing pages for small businesses, with the client reviewing and approving the finished page before payment.
- A single-purpose landing page loads quickly and passes basic crawlability checks without extra work on your part.
- Sites can be custom built for your business rather than adapted from recycled templates.
- Clients typically review the completed page before making any payment.
| What you get | Detail |
|---|---|
| Landing page type | Custom-built, mobile-first, SEO-ready |
| Payment timing | After you review and approve the finished site |
| Design approach | Built from scratch, no templates |
Browse the services page for landing pages and website redesigns, or see finished projects on the portfolio before getting in touch.
FAQ
How do I get my Google Business Profile URL?
Open Google Maps, search your exact business name, open the place card and select Share, then choose Copy link. This gives you the same public URL described in Google's Maps sharing guidance, which works for directions, hours and photos.
How do I share a Google Business Profile link?
Once you have copied the link through Share, paste it into an email, text message, or social media post exactly as it is. If you specifically want reviews rather than general listing information, generate the separate review link instead through Business Profile.
How do I get a URL link for my business?
The most reliable method is the Maps place page link, copied via Share as outlined above. If you need a link for a specific action like booking or ordering, add that as a separate action link inside your Business Profile dashboard rather than reusing the Maps URL.
How do I get my business page link?
Search your business on Google Maps or Google Search, open the listing, and use Share to copy the link, or open it through "View on Maps" in your Business Profile dashboard if the Share button is not visible. Both routes lead to the same public page.